Started with words
I began as an independent copywriter, helping technology and B2B teams turn complex products into clear stories, useful content, and distinct brand voices.
About
Copywriter, strategist, and designer.
I’m Prakhar Singh. I help businesses find the right story, shape the right product, and bring both to life through thoughtful digital experiences.
The short version
I started my career as a copywriter and used a background in business strategy to work deeper into content, messaging, and product decisions.
In 2022, I went all in on design. Since then I’ve designed and shipped client websites, built brand systems, created a free design library, and led work that crosses the usual boundaries between strategy, words, and interfaces.
Path so far
Moved into design
Years spent shaping messaging naturally expanded into content design, visual systems, websites, and the product decisions connecting them.
Working across the whole problem
Today I lead design and strategy at House of Brilliant Ideas and build products that bring writing, design, and business strategy into one practice.
Selected outcomes
downloads of free PROPS design resources
organic traffic growth for Smoky Mountain CBD
increase in top-ranking keywords for the same engagement
Capabilities
- Product and content strategy
- Business messaging and brand voice
- Web and interface design
- Shopify and web development
- Campaigns across web, social, and email
- Long-form and technical content
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