Product Strategist—Designer
I’m Prakhar Singh, a copywriter turned product strategist and designer. I have worked in-house, freelance, led teams of contractors, embedded in existing teams, on short notice and under pressure.
I am currently leading design and strategy at hobi.design and building props.tools, among other things.
Recent highlights
Strategy, design, and content across ecommerce, SaaS, cloud engineering, IT services, conversational AI, and CBD retail.
Led marketing and digital product strategy at an LA-based retailer, organizing its product catalog and producing marketing collateral across web, social, and email.
Joined a California-based SaaS company as the chief copywriter on short notice to develop business messaging and marketing collateral for its rebranding and expansion efforts following a Series A round.
Partnered with a conversational AI company to translate deep technical expertise into accessible long-form content for non-technical decision-makers, driving organic traffic and thought leadership.
Embedded with a Dallas-based cloud engineering firm for a long-term engagement, building its content engine from scratch — insight articles, eBooks, case studies, and white papers that positioned the team as thought leaders.
Helped a Toronto-based managed services provider raise IT awareness across a wide variety of topics through valuable, unbiased content — without paywalls and without undermining their paid offerings.
Founded to cater to the needs of older adults often overlooked by mainstream CBD companies, we raised awareness surrounding hemp products and helped bring them in front of those who need them the most.
Recent highlights
Strategy, design, and content across ecommerce, SaaS, cloud engineering, IT services, conversational AI, and CBD retail.
Led marketing and digital product strategy at an LA-based retailer, organizing its product catalog and producing marketing collateral across web, social, and email.
Joined a California-based SaaS company as the chief copywriter on short notice to develop business messaging and marketing collateral for its rebranding and expansion efforts following a Series A round.
Partnered with a conversational AI company to translate deep technical expertise into accessible long-form content for non-technical decision-makers, driving organic traffic and thought leadership.
Embedded with a Dallas-based cloud engineering firm for a long-term engagement, building its content engine from scratch — insight articles, eBooks, case studies, and white papers that positioned the team as thought leaders.
Helped a Toronto-based managed services provider raise IT awareness across a wide variety of topics through valuable, unbiased content — without paywalls and without undermining their paid offerings.
Founded to cater to the needs of older adults often overlooked by mainstream CBD companies, we raised awareness surrounding hemp products and helped bring them in front of those who need them the most.
The short version
I started my career as a copywriter and used my background in business strategy to excel in content design and strategy roles.
In 2022, I took a break from copywriting, decided I wanted to do design, and went all in. I created designed and deployed my first client website, built a new brand identity, started a free design library, and achieved many more milestones on the way and since then.
Tools I use
A mix of design, development, and marketing tools I reach for regularly. Always exploring new ones.
