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Alliciante Jewels

Polishing the Pedigree: Modernizing Heritage Jewelry for a New Generation

Client
Alliciante Jewels
Scope
Product Strategy, Design & Development, Email, Social, and Web Campaigns
Part
1 of 4

Launched in 2020 in the middle of a global pandemic, Alliciante grew to millions in revenue despite logistical challenges every step of the way. Alliciante found its rhythm quickly and settled in but as the years went by, things slowed down – what worked before 2022 didn't work anymore in this post-pandemic world.

About the Company

Despite being a relatively young company, Alliciante Jewels is a thoroughbred with pedigree rooting back to a family gold business in the 70s South Korea. Now based out of Los Angeles, Alliciante focuses on bringing high-quality, real gold at an attainable price point – never plated, never filled.

Alliciante homepage with a ‘99 days of summer’ new-arrivals hero beside photos of a gold anklet, earrings, bracelet and ring, above a row of category tiles
Alliciante New Arrivals page with filter and sort controls and a grid of gold heart hoops and a pearl bead bracelet with prices
Figma slides for the product page redesign: a scrollable desktop mockup, layers panel, mobile breakpoint, mobile menu options, collection page and mobile filter and sort
‘Peace of mind’ section design: four hands wearing gold rings clasped at the wrists, above six guarantees such as solid 14K gold, 30-day free returns and the RealGold Promise