The ultimate goal was to make these items live on the website with strong product copy. But before that, we had to build a categorization framework and position each item while staying mindful of the relationships across the catalog.
Product Strategy for the Catalog
While we were working on web design, the Alliciante team shared its product catalog with us, including a collection shortlisted for future drops.
- Client
- Alliciante Jewels
- Scope
- Product Strategy, Design & Development, Email, Social, and Web Campaigns
- Part
- 4 of 4
