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NotesAlliciante Jewels

Web Design

Due to the barebones nature of the original design, we began from scratch. Designing each page and component on Figma until we had the core structure of the website complete.

Client
Alliciante Jewels
Scope
Product Strategy, Design & Development, Email, Social, and Web Campaigns
Part
3 of 4

We shared static designs, variants, and high fidelity prototypes using Figma's built-in capabilities to the max. We received feedback, made revisions, and continued working on secondary or supporting pages.

At the end of two months, we had 12 pages and 60 variable components inside Figma – ready to be shipped.

Content design deck from April 2024: annotated slides on the homepage hero, sale call to action, footer before and after, proposed site structure and next steps
‘14-Karat Conversations’ section with three photo cards linking to the journal, the size guide and the help center
Alliciante moodboard library with folders for Figma mockups, editorial concepts, videos and competitor references, shown with Los Angeles Jewelry District street photos