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NotesWork

Managed IT Services

Raising IT Awareness about Day-to-Day Problems for SMBs

Client
Managed IT Services
Scope
Content Strategy, Copywriting, Outreach
Part
1 of 6

How does one offer valuable information and raise awareness on the internet, without undermining their paid offerings as a service provider? This is the story of a managed services provider and its efforts to raise IT awareness across a wide variety of topics - without paywalls and without biases.

Toronto billboard for managed IT services: a smiling woman in an office beside ‘Building better and safer businesses’ and ‘IT Support for small and medium enterprises’

Prioritizing Education

The Internet is the single biggest resource we have ever created. But the low barrier to entry that makes all of this possible, also means that the information shared on the internet is often incomplete, and in many cases, incorrect.

As a company with over a decade of experience managing IT systems, our client was in a unique position where it understood the key problems that small-medium businesses faced and how they could be tackled.

PARSEM logo with the tagline ‘IT Support for small and medium enterprises’ on pale green