We began this process through a few discovery meetings to explore the company's experience dealing with IT challenges and how to best convey their expertise in solving these problems.
Deliverables
When we started this project, our client was already in the process of A/B testing paid ads and decided it would be best to create monthly marketing campaigns with articles discussing the same problems and solutions. This way we could leverage the combined synergy of organic and paid channels.
- Client
- Managed IT Services
- Scope
- Content Strategy, Copywriting, Outreach
- Part
- 4 of 6
