Discovery
In addition to the messaging, we were also responsible for the content for Arcion's social media and the press for the launch.
The first few days were spent understanding the Arcion platform, its benefits to corporations, and the target audience, as well as doing a brief competitive audit.
Primary Deliverables
The primary deliverables of this project were website copy, social media & PR content, and outbound marketing collateral.
We also did the storyboarding for the launch video, introducing the world's fastest data replication platform in 60 seconds.
