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NotesMaster of Code

Primary Deliverables

The ultimate goal of this partnership was to raise awareness about the capabilities of AI-powered chatbots and to do so with concrete evidence. The best way to do this was to highlight the success of real-world implementations of conversational AI.

Client
Master of Code
Scope
Content Strategy, Copywriting, Long-form Content
Part
3 of 4
Twenty Master of Code articles from 2019 to 2021, tagged by subject: process automation, RCS and SMS, eCommerce, conversational AI and voice assistants

Over the course of our engagement, we created a collection of informative, long-form articles. All articles were part of a handful of campaigns including Google RCS, Business Process Automation, Voice Assistants, and for industries such as eCommerce and Finance.

These articles would be cross-posted to Medium for additional exposure and referral traffic to the website.

Six article pages on business process automation, covering efficiency, consistency, document management and which operations to automate
Five article pages on SMS and RCS business messaging, with a forecast map for RCS growth and email versus SMS open rates
Overlapping article pages on AI chatbots in eCommerce, covering revenue, sales statistics and mobile shopping trends