Art of Content Marketing

Our first goal was to produce some killer blog articles to drive traffic from Google Search and kickstart Smoky Mountain's organic traffic and sales.

Client: Smoky Mountain CBD
Scope: Product Copy, Brand Messaging, Website Development
Part: 2 of 3

Social post: ‘Made with Locally Grown Tennessee Hemp’ over an aerial photo of a barge on a river between forested hills

The deliverables during this phase were short, to-the-point informative blog posts. However, organic traffic is extremely competitive in this industry.

Social post: ‘CBD for the generation that invented it’ over a photo of an older man grilling on a backyard deck at dusk

The Best Possible Spot on Google Search

Delta 8 Distillate is one of the most important products for Smoky Mountain CBD.

So we made sure our article for the target keyword reached the top of Google Search Engine Results Pages (SERPs) within months of publication.

Two phones: a Google featured snippet ranking Smoky Mountain CBD first for ‘best delta 8 distillate bulk’, and the Bulk Delta 8 THC Distillate product page

Smoky Mountain CBD website redesign kanban in Notion, with copywriting, web and ecommerce tasks across To do, In progress, Done, Under review and On hold

Two green ads: ‘Adulting is difficult’ with a hand holding a hemp leaf against the sky, and ‘100% transparency in everything we do’ with balm rubbed into a tattooed shoulder

Two purple ads: ‘100% Vegan, 0% THC’ with a worker tending hemp in a grow room, and ‘Revitalize your mind and body’ with a hand opening a gummy pouch