For the longest time, bringing about change in a business environment has meant disruption. But D3V Tech is actively fighting that narrative — proving it wrong and showing the industry the importance of change.
D3V Tech
Establishing Trust and Authority as a Cloud Engineering Leader
Cloud Computing · B2B·Texas, United States·7 min read
Industry Thought Leadership
For the longest time, bringing about change in a business environment has meant disruption. But D3V Tech is actively fighting that narrative - proving it wrong and showing the industry the importance of change.
Join us as we explore how to eliminate negative connotations surrounding cloud engineering, digital transformations, and disruptive innovation - through brilliant content.
Deliverables
We began our work with D3V Tech in a consultancy role to write the copy for its new website and create a starting point for D3V's business messaging.
The key deliverables were informative blog posts called Insight Articles. In 2020, D3V also introduced Cloud News articles to balance the evergreen, long-form content with shorter pieces, written with viral marketing in mind.
Many of these articles were also published on Medium where they were picked up by popular publications driving a large amount of referral traffic to the D3V website.
Other articles took the spot on Google Search Result Pages.
Lead Magnets
We also wrote two eBooks, dozens of case studies, and white papers for D3V during this period.
In addition to these, we also created collateral for other gated content including white papers and education initiatives such as webinars and workshops.
Dusting Off The Archives
One of the core beliefs at D3V Tech is educating others - not just potential leads but also developers, aspiring freelancers, and small business owners. We share this belief, both as an agency and at an organizational level.
The world faced numerous new challenges in 2020 and so did the team at D3V. However, it's important to look at the silver lining because when life closes one door, it opens another (if not several others).
And when uncertainty strikes, marketing budgets are often the first to land on the cutting board. However, instead of completely ceasing marketing efforts, D3V decided to repurpose as much content. Finding new life for information on new platforms.
Industry Thought Leadership
For the longest time, bringing about change in a business environment has meant disruption. But D3V Tech is actively fighting that narrative - proving it wrong and showing the industry the importance of change.
Join us as we explore how to eliminate negative connotations surrounding cloud engineering, digital transformations, and disruptive innovation - through brilliant content.
Deliverables
We began our work with D3V Tech in a consultancy role to write the copy for its new website and create a starting point for D3V's business messaging.
The key deliverables were informative blog posts called Insight Articles. In 2020, D3V also introduced Cloud News articles to balance the evergreen, long-form content with shorter pieces, written with viral marketing in mind.
Many of these articles were also published on Medium where they were picked up by popular publications driving a large amount of referral traffic to the D3V website.
Other articles took the spot on Google Search Result Pages.
Lead Magnets
We also wrote two eBooks, dozens of case studies, and white papers for D3V during this period.
In addition to these, we also created collateral for other gated content including white papers and education initiatives such as webinars and workshops.
Dusting Off The Archives
One of the core beliefs at D3V Tech is educating others - not just potential leads but also developers, aspiring freelancers, and small business owners. We share this belief, both as an agency and at an organizational level.
The world faced numerous new challenges in 2020 and so did the team at D3V. However, it's important to look at the silver lining because when life closes one door, it opens another (if not several others).
And when uncertainty strikes, marketing budgets are often the first to land on the cutting board. However, instead of completely ceasing marketing efforts, D3V decided to repurpose as much content. Finding new life for information on new platforms.