Selected work
A selection of engagements spanning product strategy, design, business messaging, and long-form content.
Product Strategy · Design & Development · Email, Social, and Web Campaigns
Modernizing heritage jewelry for a new generation
A multi-phase engagement spanning content design, Shopify development, product strategy, and campaigns across web, social, and email.
Messaging Strategy · Social, Email, & Ad Copy · Marketing Collateral
Telling the story of a data revolution in three weeks
Business messaging, launch copy, and marketing collateral for a cloud-native data replication company preparing for its next stage of growth.
Content Strategy · Copywriting · Long-form Content
Establishing authority as a cloud engineering leader
A long-running content partnership that turned technical expertise into articles, developer guides, case studies, white papers, and eBooks.
Content Strategy · Copywriting · Outreach
Raising IT awareness for small and midsize businesses
A local-search content program that made practical security, compliance, and remote-work guidance accessible without undermining paid services.
Content Strategy · Copywriting · Long-form Content
Lessons from the forefront of conversational AI
Campaigns and long-form resources translating deep conversational-AI expertise into useful stories for non-technical decision-makers.
Product Copy · Brand Messaging · Website Development
Rebranding hemp products for a mature audience
Content, messaging, design, and development that built search visibility and helped an overlooked audience understand the product category.